Do you know your website landing page may experience 80% more conversion if you can power it up with a business video? And videos in email marketing campaign heighten the click-through rate to 200-300%! Yes, videos are extremely powerful and can really scale up your business marketing or promotional campaigns. However, creating a video won’t be enough. You have to ensure a true professional and impactful video. The post below offers a brief on the Dos and Don’ts to remember when you plan for a premium business video.
Keep it small & compact
Remember, your viewers are a busy bunch. They simply don’t have the time to waste their time in a 5 minute-long video. The challenge is to catch their attention in the shortest time possible. According to experts, the length of your video should be within 90 to 120 seconds. Don’t go beyond that and make the first 10 seconds really catchy.
Informative & quality content
No one has the time to sit and go through unnecessary fluff. So, keep the video crisp with only the necessary points your viewers need to know about your brand or product. You may discuss what pain points your new product will solve. You may also mention how your new product will actually change the lives of many.
Show the proof
If you just make claims and are unable to show the proof, your viewers won’t stay there for more than 20 seconds. So, you have to show the proof. For example, let’s say you have a limo rental company. Your business video will definitely talk about the high-end limos that you extend. In that case, don’t just stop after making a statement. You should also show the video of your cars, including their amazing interior.
Include customer testimonials
One of the best ways to leverage your brand before viewers are through happy comments from previous users. Humans generally tend to trust those a lot more who are or have been in their shoes.
Not making it mobile-friendly
It’s a “smart” world we live in today where we can’t think of parting with our smartphone for even a day. Your viewers will prefer to check your website from their mobile phones as smartphones are one of the most dominant browsing devices today. It will be a grave mistake not to make your video mobile-friendly. However, if it is not, make sure to convert it into a mobile-friendly format before uploading the video. You will find the converter program today that will help you to convert your video in a mobile-friendly format. If you want expert recommendations, Movavi Video Converter will be a great option, check here www.movavi.com/support/how-to/how-to-convert-video.html. It’s a cutting-edge converter program which supports more than 200 mobile presets and 180+ media formats.
Not including CTAs
If you don’t include CTA, your viewers will forget you soon. You have to engage your audience even after the video is over to create a lasting impact. So, give them some action to take so that they can know more about your business.