According to statistics, LinkedIn now has more than 19 million company pages. If you do not have a LinkedIn page for your company yet, then you are missing out on opportunities to get your business in front of your target audience. If you want to know how to grow your business using your LinkedIn account, then you have come to the right place. Let this article be your guide.
Your LinkedIn Company Page
LinkedIn is the largest network for professionals and it now has more 575 million users. This is more than just an “About Us” page. This is usually one of the pages that LinkedIn members visit if they want to know more about your company, your products, and services. This will be your marketing tool in building awareness that your brand needs. It will also establish your company and engage your employees and your prospects. This will also be a way for you to publish and share your content to drive quality leads. LinkedIn would be a good addition to your digital marketing strategy.
LinkedIn Bots And Automation Programs
Automation program specifically designed for LinkedIn has a huge impact on the platform. Most of these bots are used to make sure that the regular LinkedIn activities and operations are done by the system and not manually by a person. The LinkedIn bot can find connections and generate leads which are the main concern of any company. This tool is very helpful for social media marketers, provided that it is used properly and in moderation.
Here are the most popular LinkedIn bots and automation programs that you can try:
- This is a cloud-based software that offers full automation. The bot can help its users to filter ideal consumers using the LinkedIn premium as well as the sales navigator. With Zopto, you can choose from three packages depending on what you need.
- This is a bot that can help your LinkedIn account to achieve more sales without a problem. The bot can target a specific audience that made similar searches and helps link them to your products. This can increase your sales. This bot can also filter your contacts depending on the particular connections that you want.
- Dux-Soup. This is a very powerful LinkedIn bot that is considered as the smartest among the list when it comes to lead generation. It can find, draw, and engage with your prospects. Aside from these normal activities, the bot can also help you save time which you can use to do other things for your business, rather than spend your time with LinkedIn.
LinkedIn is a very important platform that you should consider when you want to grow your business. Since its launch, it now has over 106 billion users using the platform monthly. This only shows that when it comes to popularity and business growth opportunities, LinkedIn will not disappoint you. So what are you waiting for? Build your LinkedIn business account, use LinkedIn bots if you do not have the time to do regular online activities.