Ranking high in search engine page results is a bit challenging. And while there are thousands of SEO guides on the Internet, finding a practical and straightforward guide can be hard. Using SEO or search engine optimization is the fastest way to reach page one in the search result page. But this process involves making changes on your website to make it more efficient.
SEO or most commonly known as Search Engine Optimization can be complex to understand sometimes. However, there are optimization techniques that are much simpler to do. Beginners like you should start with these basics. Knowing the basics will give you knowledge of how you can improve your website.
SEO is a complex process. A lot of website owners have no experience in SEO. If you’re one of them, then this article is for you. Reaching the top in the search engine results page is hard. But you can have a better ranking result if you do these simple yet useful SEO tips.
Pick the Right Keywords
Using the right keyword is to achieve success in on-page SEO and link building. Your target audience can easily see your content if you’re using the appropriate keyword.
If you don’t have any idea to find the right keyword for your page, try doing keyword research. Using this is the best method to choose the keywords that will match your content.
Don’t fret about keyword search because it’s an easy task. Some online tools can help you do this. Search “online keyword tools” thousands of results will display in your search engine, and most of them are free.
Avoid Over-Stuff: Using Meta Tags
Over-stuffing is the most common errors of website owners. Many commit the same mistake of overstuffing the meta tags on their website. Some may think that they are meta tags, so it doesn’t count. Therefore, they can stuff them with multiple keywords without making them grammatically correct. But Google and other search engines can understand keywords in the title and description tags.
The best way to avoid it is to not over-stuff your meta tags. Instead, choose a primary keyword and secondary keywords that you can distribute in your meta tags. Also, your keywords should naturally match the content. This rule also applies in meta tags.
Place Images in Your Web Content
Images give clarity to your article. Not only that, but pictures play a vital role in SEO. Just like in text, search engine bots and algorithms analyze your images as well. To make an image practical and useful, name it correctly.
You can use the alt text attribute in your HTML and XHTML documents. The alt text is the description of your photo so Google can know what’s in the image. Also, alt text is essential because it helps your site visitors see what the icon is all about if it won’t correctly be displayed.
You may also add local citations to your image. It means you can add locations or area that you want to target. For example, you want to gather audiences or visitors from Canada. You can state regions or cities in Canada on your web content as well as with the images.