The old-fashioned method of selling goods and services on the Internet is quickly disappearing. Traditionally, the process of e-commerce usually occurs in the following sequence:
1. Create an online website or store and fill it with relevant products or services.
2. Work with search rank for relevant keywords related to the products or services hoping to achieve the best search engine rankings so visitors can find themeasily.
3. As the only way to advertise through PPC and Media, buy campaigns and attract visitors.
4. Visitors received through a regular search or a paid search go directly to the product or service page or go to a specific destination page where something valuable is offered in exchange for their contact information (for example, name, email address, phone number, etc.). They then go through e-mail and voicemail campaigns to ultimately convince them that the proposed product or service deserves consideration.
Today, the above steps, as the only selling method, are practically absent.
There is always some element of interactivity beyond the unidirectional approach that initiated e-commerce. Blogs began an interactive revolution and are here to stay. Videos with broadband access have become a commonplace.
In recent years, interactivity has blossomed.
Although it’s not for trading, people began to use online media to communicate. A community began to form. MySpace began the social revolution, although it targets the younger generation. Facebook also started with the younger generation but found a way to break through to reach a wider audience as a place for social networks. Then Twitter appeared, as a platform for microblogging where you could share traditional thoughts about the blog in a fragment of 140 characters that are easy to use. YouTube has become a suitable place for videos. This led to a revolution in social networks in all the areas with the emergence of many social sites whether for social networks or social bookmarks or other forms of social networks. Today, Facebook, LinkedIn, Twitter and YouTube (not to mention all the other networks) are so popular and so widely used that if it’s a country,it would be one of the most populated in the world!
This eliminates the task of collecting the target audience and attracting all visitors to the Internetseller’s web site. The social networking website is becoming the main sales site. In principle, it’s easy to make social purchases.
You might think that we have come a long way after the humble beginnings of the Internet. Yes, however, only now we begin. Given that e-commerce and social networks are fully matured in their worlds, the marriage between e-commerce and social networks is in the early stages of creating a new industry. Welcome to the new world of socialized commerce!